The History of Easter Postcards
By way of illustration, there were very few Easter cards sent during 1898, but the number of Easter cards sent over the following years increased significantly, until it became a matter of courtesy and politeness to send Easter postcards.
In the beginning, monochrome as well as coloured cards were printed, with most of these postcards having an oversized coloured egg in the centre of the card. In line with other cards printed at the time, part of the front side of the postcard was empty, as this was the space for the greetings of the sender because the post-order only allowed the address and the stamp on the reverse.
Due to this postal regulation, artist creativity was hindered and precious illustrations were written over with the message of the sender.
However, in 1905 the postal offices in Austria and Germany separated the back side of the cards in two halves. The right half still served for the address and the stamp, but the left hand side became the space for the message. This change was officially allowed by the world-post-congress in Rome in 1906.
Around 1910 the illustrations on the postcards were mainly monochrome pictures, which were sometimes coloured with children with lambs, chickens, ducks and eggs. Young girls were a symbol for luck and hope.
In addition, the Easter bunny - a personified symbol of fruitfulness - was often portrayed with eggs. Before the First World War, German publishers were the leaders in the production of Easter postcards.
During the First World War the children were replaced by soldiers and a military appearance of the Easter bunny was quite common!
After 1918, photos on Easter postcards were mostly replaced by colourful Easter sketches and drawings. The postcards also took on more of a religious theme, with many cards showing Jesus in the open countryside surrounded by sheep. Postcards with flowers, such as the Easter lily, were also sent very often.
In the time of prosperity during 1898 and 1918 the method of publishing the cards was chromolithography, which gave rise to many impressive cards with silver, gold and relief-stamping.
The tradition of sending Easter postcards started to decline during the Second World War and whilst there was a slight increase after the war ended this never regained the volume of previous years. This has reduced further in recent years as the postcard greeting has been replaced by more communication via the Internet. Easter postcards are still sent today but not in the same numbers as greeting cards. This does make the collection of Easter postcards more popular and also means that they can be difficult to find.
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